Load the ship and win!

When planning this game we had two goals in our mind: educate customers about Finnlines (routes and capabilities) and to collect newsletter subscribers. For the game we chose 3 main routes that we highlighted in the game and gave the players possibility to choose their personal preference.

Player needed first to choose their starting location (Helsinki, Naantali or Långnäs). Each harbour had their own custom background which made the game feel more than just a one game. After choosing the starting harbour player had 60 seconds to load as many cars they could to the ship before it would take off.

The game performed well and really resonated with the audience. This led to great results in the campaign.

More cases

Santa Maria

The summer football game players couldn't stop playing

A football-themed game for Santa Maria's Tex Mex and BBQ summer campaign in Sweden kept players coming back for 57,000+ rounds and 1,667 hours with the brand.

57.8K

Total plays

1,667h

Time with brand

12:38

Avg. time per player

Tikkurila

Gamifying the summer renovation season

A gamified renovation profile test turned Tikkurila's Remppa kesässä campaign into 548 hours of time spent with the brand.

26.7K

Campaign page visits

17.6K

Total plays

1:44

Avg. time with brand

Motonet

Improving employer brand with a summer job campaign

A gamified summer recruitment campaign helped Motonet generate 114% more applicants than previous year.

18.7K

Unique visitors

+114%

Applicant growth

60%+

Of hires engaged