Load the ship and win!

When planning this game we had two goals in our mind: educate customers about Finnlines (routes and capabilities) and to collect newsletter subscribers. For the game we chose 3 main routes that we highlighted in the game and gave the players possibility to choose their personal preference.

Player needed first to choose their starting location (Helsinki, Naantali or Långnäs). Each harbour had their own custom background which made the game feel more than just a one game. After choosing the starting harbour player had 60 seconds to load as many cars they could to the ship before it would take off.

The game performed well and really resonated with the audience. This led to great results in the campaign.

More cases

VR

The greatest event machine

VR's gamified marketing campaign was a huge success, with 235,000 sessions, 30,000 unique registrations, and a great number of MQLs generated.

235K

Sessions

30K

Registrations

6.5x

Avg. plays per user

HK

The Perfect Christmas Ham

HKScan Finland wanted to educate consumers about HK's Christmas ham selection.

15.6K

Sessions

12.2K

Registrations

2:13

Avg. time with brand

Nelonen Media Live

Gamified Summer Festivals

One of Finland's largest festival and event organizers wanted to engage festival fans during the summer with gamification.

N/A

Sessions

N/A

Registrations

N/A

Avg. time with brand