Gamified Summer Festivals

Nelonen Media Live (NML), one of Finland's largest festival and event organizers, produces more than 20 festivals, concerts, and cruises around Finland each year.

For Summer 2022, NML wanted to engage festival fans with gamification during the festivals. Together, we planned six games for different festivals, targeting demographics ranging from techno-loving youths to rock-loving boomers. Playable made it possible to keep everything cost effective, as we had the ability to reuse some elements and styles between the games, reducing production time.

All players were festival visitors, trying to win VIP upgrades to their tickets. Players were acquired through organic channels within the festivals. With the combined results of the six games, we had great results in registrations. Additionally, we collected qualified marketing leads through the registration form.

More cases

Santa Maria

The summer football game players couldn't stop playing

A football-themed game for Santa Maria's Tex Mex and BBQ summer campaign in Sweden kept players coming back for 57,000+ rounds and 1,667 hours with the brand.

57.8K

Total plays

1,667h

Time with brand

12:38

Avg. time per player

Tikkurila

Gamifying the summer renovation season

A gamified renovation profile test turned Tikkurila's Remppa kesässä campaign into 548 hours of time spent with the brand.

26.7K

Campaign page visits

17.6K

Total plays

1:44

Avg. time with brand

Motonet

Improving employer brand with a summer job campaign

A gamified summer recruitment campaign helped Motonet generate 114% more applicants than previous year.

18.7K

Unique visitors

+114%

Applicant growth

60%+

Of hires engaged