Jacky

Licorice Snake

Sep 2021

Jacky wanted to build brand awareness and activation for their new limited time licorice-toffee pudding.

Campaign key numbers

+42 500

Sessions

+22 500

Registrations

01:32

Time spent per visit

Jacky wanted to build brand awareness and activation for their new limited time licorice-toffee pudding. We decided to build a really fun and familiar snake game around the product. In the game you needed guide the licorice snake and collect as many toffee pieces you could get. After collecting 4 toffee pieces you were eligible to participate in raffle to win a Nintendo Switch.

The game was exciting and a bit addicting as well.. (You can try to beat our highscore which is 48) Jacky's marketing agency (Fam) handled the media buying and drove traffic to the game from Facebook and Instagram. The game had over 40 000 sessions with over 22 000 participants in the raffle.

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