VR, The Finnish railway company, recently ran a gamified marketing campaign that caught the attention of many. The campaign invited players to participate in a unique gamified experience, where they could win festival tickets of their choice by using the event machine, designed to look like a train.
The results of the campaign were impressive, with 235,000 sessions and 30,000 unique registrations. Players were highly engaged, playing an average of 6.5 times each, resulting in a total of 2450 hours spent on the event machine. The campaign generated great amount of MQLs, demonstrating its effectiveness in capturing the attention and interest of potential customers.
The combination of gamification and creative design made this campaign a huge success for VR. It not only raised brand awareness, but also created a memorable experience for participants and generated valuable leads for the company.
Overall, the campaign was a shining example of how gamified marketing can drive customer engagement and lead generation. We're thrilled to see such positive results and look forward to continue working together with VR.
